This acronym has become an event,a tool and effective measure for furthering any company's business interest and success which is centred around prosperity for itself. So Many companies find that current and future marketing activities events as conventions and exhibitions can be cost-effective explorations of advertising, knowing and learning more of customer base and expansions. Further, innovative and successful held sales marketing and promotional events can get more sales, customer base and satisfaction and loyalty, generating more revenue for the company, organisations or enterprises.

India, as a tourism destination, has been developing into an increasingly and effective popular location to hold all kinds of international any type of events, both for sales marketing and promotion of products and holding corporate meetings conferences and seminars. Event planning and management professionally is in demand more than ever before.

MICE (meetings, incentives, conventions and exhibitions) has a enormous potential for growth and future development.

In INDIA we offer more effective event solutions with business and cultural resources to appeal to both business professionals and draw in tourism-oriented visitors. MICE tourism usually consists of a well planned organised and executed agenda with concentration around a particular theme or themes.

MICE can be used for showcasing any company's practical philosophy for its; sustained presence at market.